Corporate Design: The pioneer of logo design

In addition to book and poster design, the exhibition focuses on a presentation of examples of Wilhelm Deffke’s (1887–1950) progressive logo design. With his abstract style, which he developed in the early 1920s, Deffke anticipated later avantgarde developments of “New Typography” and advertising design at Bauhaus.

Accompanying the exhibition, publisher Scheidegger & Spiess will release an extensive book about Deffke’s work, in both German and English. More information here …

The show is a collaborative project between Museum Folkwang and the Bröhan Design Foundation, Berlin.