We want you!
Quite apart from the stylistic history of the poster, the way in which posters are presented in public space has played a decisive part in their public perception and impact. Beginning “wild flyposting”, in the mid-19th century advertising started to be channelled through ad stelae. From the 1920s onwards, campaigns started to be crafted. Until the introduction of television in the mid-1950s, posters remained the leading advertising medium. With the introduction of large-format billboards, posters gained a new, emphatic presence. From then on, technological innovations drove the change to new formats and a permanent presence. Digitization and networking, interactive elements that address the viewer directly and target-group-based calibration all serve to expand posters’ public image.