08. Apr 2022
28. Aug 2022

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From the Beginnings of the Poster until Today

Quite apart from the stylistic history of the poster, the way in which posters are presented in public space has played a decisive part in their public perception and impact. Beginning “wild flyposting”, in the mid-19th century advertising started to be channelled through ad stelae. From the 1920s onwards, campaigns started to be crafted. Until the introduction of television in the mid-1950s, posters remained the leading advertising medium. With the introduction of large-format billboards, posters gained a new, emphatic presence. From then on, technological innovations drove the change to new formats and a permanent presence. Digitization and networking, interactive elements that address the viewer directly and target-group-based calibration all serve to expand posters’ public image.

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Logo Stiftung der Sparda-Bank West

Supported by

Logo ströer

 

TO THE TICKETS

Floriane Mathea, Kiwi. Plakate machen aufmerksam, Deutschland, 2006, Museum Folkwang, Essen

Floriane Mathea
Kiwi. Plakate machen aufmerksam. 150 Jahre Littfaßsäule
Deutschland, 2006
Museum Folkwang, Essen

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